How does
Mintel
Use AI?
Speeds up product innovation and concept testing
Project Overview
Generating and evaluating CPG product concepts using AI-driven insights.
Layman's Explanation
Mintel’s AI helps brands dream up smart new product ideas and quickly see which ones people might actually want.
Details
Mintel launched an AI-powered tool to help consumer packaged goods (CPG) companies rapidly generate and evaluate new product concepts. By combining generative AI with Mintel’s proprietary market intelligence, the tool produces data-backed ideas and assesses them against consumer trends, preferences, and market gaps. This shortens the concept development cycle and empowers brands to make faster, more confident decisions about which product ideas to pursue.
Analogy
It’s like a creative partner that not only brainstorms new snack flavors with you, but also checks if people would buy them—before you hit the kitchen.
Machine Learning Techniques Used
More Use Cases in
Marketing & Advertising
Novelty Justification
GenAI for rapid product ideation is a leading-edge application in CPG innovation cycles.
Project Estimates
