How does
Kantar
Use AI?
Speeds up research analysis and reveals deeper trends
Project Overview
Analyzing open-ended survey responses at scale to uncover consumer insights.
Layman's Explanation
Kantar’s AI reads through piles of written survey answers and quickly figures out what people are really saying—without a human needing to read each one.
Details
Kantar uses AI to process and analyze open-text responses from surveys, applying natural language processing to identify themes, sentiments, and emerging patterns. This allows researchers to move beyond manually coding responses, enabling faster and more scalable analysis while preserving the richness of consumer feedback. By automating this step, Kantar delivers deeper, real-time insights to clients for more informed marketing strategies.
Analogy
It’s like giving your focus group a smart voice translator that instantly summarizes what everyone’s really thinking.
Machine Learning Techniques Used
More Use Cases in
Marketing & Advertising
Novelty Justification
NLP for survey analysis is now a best practice in market research, improving speed and depth.
Project Estimates
