Taylor Kartavicius

Technical product marketer with a background in science. Providing the unique ability to analyze consumer psychology and the necessary analytical skills to hypothesize, test, and iterate.

I’ve learned from hundreds of conversations with founders and leaders through Constellation Software and helping accelerate go-to-market, machine learning, and product teams for one of Canada's largest venture capital firms.

Not just a student of the entrepreneurial zeitgeist. Having led marketing for an early-stage startup (with a successful exit) and founding a product marketing agency.

The common thread? An ability and willingness to explore the underlying "why" behind people's actions. Examining customers' pain points, desired outcomes, and “jobs-to-be-done” to develop positioning, marketing strategies, and growth tactics that really resonate with the target audience.

Taylor’s Experience

Marketing Operations Manager, Community | Georgian Partners

• Organized and promoted collaborative workshops, bootcamps, and hackathons for c-suite members and machine learning teams within the portfolio.

Fractional Product Marketing Consultant

• Helping founders find product market fit, through customer interviews as a productized service.

M&A Marketing Manager | Constellation Software

• Constellation Software has acquired 800+ software companies around the world. Tasked with increasing top-of-funnel awareness for the Perseus operating group.

Marketing Manager | Dovetail

• Dovetail, a dental software startup, was acquired by a large competitor in 2021. Serving as head of marketing and reporting directly to the CEO. Responsible for organic and paid marketing campaigns with a budget of nearly $1M annually.