Unify
Product & Competitive Intelligence
AI system of action that turns buyer signals into automated, personalized outbound at scale.
Company Overview
Unify is a GTM automation platform that aggregates intent signals, enriches contact data, and runs AI agents to execute warm outbound across email and calls. Serving customers across B2B SaaS and AI-native revenue teams (Perplexity, Cursor, Together.AI, SoFi, Justworks).
Latest Intel
Zeitgeist tracks private signals to determine where the company is investing and what it means competitively.
What They're Building | Public Roadmap
Products the company has committed to building publicly.
AI Research Reports (GPT-5):
Generate on-demand research reports against any CRM record using frontier models.
Infinity Signals:
Always-on, account-specific signal monitoring that triggers plays when buying conditions change.
Technographics Toolset:
Detect prospect tech stacks to drive targeted outreach.
Unify for Sales Reps:
A rep-facing surface for AI research, task management, and manual outbound steps.
A/B Testing in Plays:
Multi-variant and If/Else logic for workflow experimentation.
Competitive Landscape & Moat
A proprietary first-party contact dataset built from waterfall enrichment across multiple vendors, combined with product-usage and intent signal aggregation that creates a data asset competitors reselling ZoomInfo or Apollo cannot match on freshness or per-record economics.
Direct Competitors
Clay:
More flexible and developer-centric with 150+ data sources, but requires technical users to assemble workflows that Unify ships as opinionated product.
Apollo.io:
Competes on price and database scale for high-volume cold outbound, whereas Unify targets warm, signal-triggered motions at higher ACVs.
6sense:
Owns enterprise ABM with proprietary intent data, but sells into six-figure minimums and is slower-moving than Unify's mid-market wedge.
Founding Team
Austin Hughes
Co-founder and CEO (ex-Ramp)
Connor Heggie
Co-founder and CTO (ex-Scale AI)
Joel Califa
VP of Design
Hyewon Kim
Product Design Lead (ex-SeatGeek)
Founder Force Multiplier
Hughes ran growth at Ramp during its hypergrowth, so he has lived inside the exact pipeline-generation problem Unify sells into, while Heggie brings production ML infrastructure experience from Scale AI. The pairing of a GTM operator who was the buyer and an ML engineer who can build agent systems is unusually well-matched for an AI-native sales tool.
Funding History
2023 | Company founded
2024 (Oct) | $19M combined Seed and Series A led by Emergence Capital
2025 (Jul) | $40M Series B led by Battery Ventures
