Shortkit

Roadmap & Position in Video Infrastructure

SDK that gives any app a TikTok-style video feed with adaptive streaming and AI captioning.

Company Overview

Provides an ML-powered short-form video SDK that enables consumer apps and publishers to embed TikTok-style vertical video feeds with adaptive streaming, AI captioning, auto moderation, and built-in analytics.

What They're Building

The company's public product roadmap & what they're committed to building.

Shortkit has publicly launched its core SDK supporting iOS, Android, and Web with feed-aware playback, adaptive bitrate streaming, next-gen codec support, AI-powered captioning in 50+ languages, automated content moderation, in-feed analytics, native ad integrations, and AI tools to convert long-form video into short-form clips. They reference Glassdoor, DoorDash, and CNN launching their own video feeds as evidence of market demand.

Latest Intelligence

Zeitgeist tracks private signals to determine where the company is heading strategically.

TikTok Feeds Become An Embeddable SDK

May 13, 2026

Confidence:

High

New Intel: Shortkit is packaging TikTok-style video feeds as an SDK for iOS, Android, and web. If personalization improves, consumer apps can add short-form video without building playback, captions, moderation, and ads themselves.

Founder and Key Execs

Michael Seleman, Co-Founder

Co-Founder

Neil Bhammar, Co-Founder

Co-Founder

Founder Force Multiplier

Michael Seleman spent years at YouTube building the infrastructure behind Shorts, giving Shortkit first-hand knowledge of the exact technical challenges (buffering, codec selection, feed ranking, global delivery) that every competitor must reverse-engineer.

Funding History

2025-2026 | Neil Bhammar and Michael Seleman co-found Shortkit.
2026 | Accepted into Y Combinator Winter 2026 batch.
2026 | Public launch of SDK with iOS, Android, and Web support.

Competitors

Video SDK / Infrastructure

Mux (video API platform), Cloudflare Stream, api.video, Firework, Bambuser.

In-App Feed Platforms

Storyly, InPlayer.

DIY / Open Source

ExoPlayer + custom CDN stacks.

Social Platforms

TikTok (direct embeds), YouTube Shorts (iframe embeds), Instagram Reels API.

Shortkit

's Moat:

Former YouTube Shorts infrastructure engineer who built the exact system Shortkit replaces. ML-powered adaptive streaming with AI captioning in 50+ languages and auto moderation via SDK. Each app integration locks in because migrating video infrastructure mid-growth is high-risk. Glassdoor, DoorDash, and CNN as examples validate cross-industry demand.

How They're Leveraging AI

Predictive video pre-fetching

ML models dynamically pre-fetch and pre-buffer upcoming videos based on user swipe patterns and real-time network conditions, delivering instant playback with minimal data waste.

Multilingual video intelligence

Automated AI captioning in 50+ languages and intelligent long-form-to-short-form video conversion reduce creator effort and expand global reach for every app using the SDK.

Real-time content moderation

ML-based auto-moderation scans every uploaded video for policy violations across visual, audio, and text signals, keeping feeds safe without manual review queues.

AI Use Overview:

Using predictive video pre-fetching for smooth playback, multilingual video intelligence for captioning, and real-time content moderation.

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