Instead of juggling five different AI video tools, filmmakers pick the best AI brain for each shot from one control room.

Martini's engineering team has built a model-agnostic orchestration layer that integrates leading AI video generation models (Veo 3.1, Sora 2 Pro, Kling 3.0 Pro, Kling O1, Hailuo 02, Seedance 1.5) and image generation models (Nano Banana Pro, Flux 2 Max) into a single browser-based workspace. The system translates traditional filmmaking parameters—camera position, lens selection, focal length, and camera movement—into model-specific generative prompts and conditioning inputs, abstracting away the technical differences between diffusion-based architectures (DDPMs, LDMs) and proprietary model APIs. This allows directors and cinematographers to maintain creative intentionality while the platform handles model routing, parameter mapping, and output normalization. The orchestration engine evaluates model strengths (e.g., photorealism, motion coherence, stylization) and presents unified controls so users can switch models mid-project without workflow disruption, dramatically reducing the friction of multi-tool workflows that plague current AI filmmaking pipelines.

It's like having a universal remote that controls every streaming service, except instead of movies you're making them—and each button picks the best AI director for the scene.

Multiple filmmakers work on the same AI-generated movie at the same time in one browser, like Google Docs but for making films.

Martini's product team has developed a real-time collaborative workspace modeled after the multiplayer paradigm of tools like Figma, but purpose-built for generative AI filmmaking. Multiple users—directors, cinematographers, editors, producers—can simultaneously create prompts, generate AI video and image assets, assemble shots on a shared cloud-based timeline, and provide inline feedback without version conflicts or file-passing bottlenecks. The platform maintains synchronized state across all participants, with live cursors, shared prompt histories, and collaborative shot selection. The timeline editor supports professional editorial workflows including shot ordering, trimming, and assembly, with one-click XML export that preserves timeline structure, clip metadata, and edit decisions for seamless import into Adobe Premiere Pro, DaVinci Resolve, and Final Cut Pro. This bridges the gap between AI generation and traditional post-production, allowing teams to move from ideation to rough cut within the platform and then finish in their preferred NLE. The collaborative layer also powers Martini's Creative Partnership Program, where studios and agencies receive custom integrations and priority support for high-profile productions.

It's like Google Docs met a Hollywood editing suite and they had a baby that also happens to conjure footage out of thin air.

Directors can now storyboard entire scenes with AI-generated footage in hours instead of spending days and thousands of dollars on traditional previsualization.

Martini's platform enables a fundamentally new approach to previsualization by allowing filmmakers to translate traditional directorial decisions—camera position, lens focal length, camera movement trajectories, and start/end frame compositions—into structured conditioning inputs for generative AI models. Rather than relying on expensive 3D previsualization software, motion capture stages, or hand-drawn storyboards, directors and cinematographers can rapidly generate multiple visual interpretations of a scene, compare compositions side-by-side, and iterate in real time. The system leverages the platform's multi-model orchestration to select the most appropriate generative model for each previsualization need (e.g., fast low-fidelity drafts for blocking vs. high-fidelity photorealistic renders for client presentations). With over 200 films already produced on the platform—including TV commercials and branded content—this workflow has proven particularly valuable for agencies and studios that need to present creative concepts to clients quickly. The cinematic parameter controls ensure that AI-generated previs footage maintains the visual language and intentionality that professional filmmakers expect, making the output directly useful for production planning rather than merely inspirational.

It's like sketching your dream house in photorealistic detail in minutes instead of hiring an architect for weeks—except the house is a movie and the sketch actually moves.